Many searches behind one answer
Google says AI Mode may use query fan-out: several related searches across subtopics and data sources to develop a response.
Source: Google Search Central · AI features and your websitechecked 30 Oct 2026
Google AI Mode tracking, daily.
AI Mode answers in a conversation and links its sources. See whether it names you, where, and next to whom.
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Google AI ModeExample data · sample brandNamed in
41%+9 pts
Avg. position
2.6
Share of voice
21%#2
Sources read
29
Buyer questionsYour rank
AI Mode's answerToday
One workspace tracks all six engines
Rank tracking
Your AI Mode rank, question by question.
AI Mode and AI Overviews often disagree. See AI Mode's own answer for each question.
QuestionToday7 daysNamed first
Best Pipedrive alternative#1▲ 1NNorthwind
Best CRM for a 20-person sales team#2—
HubSpot
HubSpotEasy CRM to replace spreadsheets#3▲ 2HubSpot
HubSpotCRM that works inside Gmail#4newHubSpot
HubSpotCRM with a good mobile appNot named—
Salesforce
SalesforceSimple CRM for agencies under $50Not named▼ was #5
Pipedrive
PipedriveExample data · sample brand · 6 of 120 questions
AI Overviews
The overview, in the same view.
For the same search, Google may show an AI Overview that names different brands. Both are tracked.
- 01Side by sideAI Mode and AI Overviews for every question.
- 02Organic rank tooSee where the three disagree.
AI OverviewExample data · sample brandbest pipedrive alternative
Northwind CRM is a frequent alternative, with email tracking built in. HubSpot and Zoho CRM are also common choices.
Overview shownNamed #1Organic #2
Trend
Watch your average rank climb.
One answer can be luck. Thirty days of answers show a real shift.
- 01Daily average positionAcross every question where AI Mode names you.
- 02Changes you made, markedSee which page moved the line.
Avg. position in AI Mode3.3 → 2.6
Example data · sample brand · lower is better
Citations
The pages AI Mode links.
AI Mode can link pages beyond the top results. Know which ones it chose.
- 01Ranked by useHow many of your answers cite each page.
- 02Gaps flaggedPages that name rivals and not you.
g2.com/best-crm-small-teams15Names youNnorthwind.io/compare/pipedrive12Your page
reddit.com/r/sales8Rivals only
techradar.com/best/crm6Rivals only
youtube.com/watch · CRM demo4Rivals onlyExample data · sample brand · answers citing each page
Access
Can AI Mode use your pages?
AI Mode links pages from Google's Search index, so Googlebot must be able to crawl them.
- 01Read like a crawlerrobots.txt rules per bot, the way crawlers apply them.
- 02Checked with every scanA blocked search bot shows up in your plan.
GooglebotGoogle Search, AI Overviews and AI ModeChecking
Google-ExtendedGemini training and groundingChecking
northwind.io/robots.txt · exampleCheck your site free →
How it works
How AI Mode builds an answer.
What Google documents, in short. Each point links to the source.
Indexed, with a snippet
To be a supporting link, a page must be indexed and eligible to be shown in Google Search with a snippet.
Source: Google Search Central · AI features and your websitechecked 30 Oct 2026
No special markup
Google states there are no additional technical requirements for its AI features beyond normal Search ones.
Source: Google Search Central · AI features and your websitechecked 30 Oct 2026
Six engines
The same questions, every engine.
Engines disagree. One workspace shows where each one names you.
FAQ
Questions, answered.
What is Google AI Mode tracking?
It asks Google AI Mode your buyers' questions every day and records whether your brand is named, your position, the rivals beside you and the pages it links.
How is AI Mode different from AI Overviews?
AI Overviews appear on some normal Google results pages; AI Mode is a separate conversational search. They can name different brands for the same question, so AY Rank tracks both.
What does a page need to be linked in AI Mode?
Google says it must be indexed and eligible to be shown in Search with a snippet, with no additional technical requirements.
Why does AI Mode link pages that don't rank on page one?
Google says AI Mode may use query fan-out, running several related searches, so it can draw on a wider set of pages.
Is AI Mode SEO different from normal SEO?
The basics are the same: crawlable, indexed, useful pages. What changes is that you also need to be named inside the answer, which is what AY Rank measures.
Which other engines are tracked?
ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, for the same questions.
Free check
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