PerplexityBot builds its index
Perplexity says this bot is designed to surface and link websites in its search results, and is not used to crawl content for AI foundation models.
Source: Perplexity · Perplexity crawlerschecked 30 Oct 2026
Perplexity SEO starts with being cited.
Perplexity links its sources in every answer. Track whether it names you, cites your pages, and can read your site at all.
Free checkNo cardChecked daily
PerplexityExample data · sample brandNamed in
19%+3 pts
Avg. position
3.6
Share of voice
8%#5
Sources read
38
Buyer questionsYour rank
Perplexity's answerToday
One workspace tracks all six engines
Rank tracking
Your Perplexity rank, question by question.
Perplexity barely names you, and never cites your own pages. Here is why.
QuestionToday7 daysNamed first
CRM that works inside Gmail#3▲ 1
HubSpot
HubSpotEasy CRM to replace spreadsheets#4—HubSpot
HubSpotBest CRM for a 20-person sales teamNot named—HubSpot
HubSpotBest Pipedrive alternativeNot named—HubSpot
HubSpotCRM with a good mobile appNot named—
Salesforce
SalesforceSimple CRM for agencies under $50Not named▼ was #4
Pipedrive
PipedriveWhen Perplexity names you, it cites G2, never northwind.io. Its bots are blocked from your site.
Example data · sample brand · 6 of 120 questions
Trend
Watch your average rank climb.
One answer can be luck. Thirty days of answers show a real shift.
- 01Daily average positionAcross every question where Perplexity names you.
- 02Changes you made, markedSee which page moved the line.
Avg. position on Perplexity4.2 → 3.6
Example data · sample brand · lower is better
Citations
The links Perplexity cites.
Every Perplexity answer links its sources. See which ones carry you, and which carry rivals.
- 01Ranked by useHow many of your answers cite each page.
- 02Gaps flaggedPages that name rivals and not you.
reddit.com/r/sales14Rivals only
capterra.com/crm-software11Rivals only
g2.com/best-crm-small-teams9Names you
techradar.com/best/crm6Rivals only
trustradius.com/crm4Rivals onlyExample data · sample brand · answers citing each page
Access
Is Perplexity blocked?
The sample site blocks PerplexityBot. That alone keeps its pages out of Perplexity's answers.
- 01Read like a crawlerrobots.txt rules per bot, the way crawlers apply them.
- 02Checked with every scanA blocked search bot shows up in your plan.
PerplexityBotPerplexity search · Disallow: /Checking
Perplexity-UserPerplexity opening a page for a user · Disallow: /Checking
northwind.io/robots.txt · exampleCheck your site free →
How it works
How Perplexity picks its links.
What Perplexity documents, in short. Each point links to the source.
Perplexity-User reads on request
When someone asks a question, Perplexity may visit a page with this agent and include a link to it in the response.
Source: Perplexity · Perplexity crawlerschecked 30 Oct 2026
Blocked means unlinked
If robots.txt shuts both out, Perplexity can't read your pages, so its answers rely on what others write about you.
Source: Perplexity · Perplexity crawlerschecked 30 Oct 2026
Six engines
The same questions, every engine.
Engines disagree. One workspace shows where each one names you.
FAQ
Questions, answered.
What is Perplexity SEO?
It's the work of getting your brand named and your pages cited in Perplexity's answers: letting its bots read your site, being present on the sources it trusts, and publishing pages that answer buyer questions clearly.
How does AY Rank track Perplexity?
Your buyer questions are asked to Perplexity every day. AY Rank records whether you're named, your position, the rivals beside you and every source it linked.
Why doesn't Perplexity cite my site?
Common reasons: PerplexityBot or Perplexity-User is blocked in robots.txt, or other pages answer the question better. AY Rank shows both the bot status and the sources it chose instead.
Does PerplexityBot train AI models?
Perplexity says PerplexityBot is used to surface and link websites in its search results and is not used to crawl content for AI foundation models.
Is there a Perplexity rank tracker for several brands?
Yes. Each workspace tracks one brand against its rivals; agencies can run a workspace per client.
Which other engines are tracked?
ChatGPT, Gemini, Claude, Google AI Overviews and Google AI Mode, for the same questions.
Free check
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