A Profound alternative, side by side

Profound is a strong enterprise platform. If you want published monthly prices, six engines on every plan and pages published after your OK, compare here.

AY RankFrom $100 / month · 7-day free trial, no card
  • 6 AI engines, checked daily
  • Questions written from your site
  • Drafts publish to your CMS after your OK
  • MCP server and free tools
ProfoundFree trial · Enterprise custom
  • Up to 9 answer engines on Enterprise
  • AI Marketer agents, with approval
  • Prompt Volumes and Agent Analytics
  • ChatGPT Shopping on Enterprise
Short answer

The verdict in one minute.

Profound suits

Large brands on an enterprise contract

Nine engines, shopping data, SSO and a sales-led plan.

AY Rank suits

Teams that want to start this week

Six engines on every plan, monthly prices and approved publishing.

The main difference

Price and reach

Profound reaches more engines; AY Rank lists its prices and ships pages.

At a glance

The facts, sourced.

Profound facts come from its own public pages. Where a page doesn't say, we say so.

FeatureAY RankProfoundSource
PlansStarter $100 and Agency $500 a month, or 10 months' price for a year. 7-day free trial, no card.Free trial and a custom-priced Enterprise plan. The pricing page also mentions a self-serve Agency Growth plan (400 credits a month per client workspace).pricing
TrialFree first check after sign-up. No card.50 prompts tracked daily for 7 days, with limited AI Marketer credits.pricing
AI enginesChatGPT, Gemini, Perplexity, Claude, AI Overviews, AI Mode, on every plan.Trial: ChatGPT, Gemini, AI Overviews. Enterprise: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa Search.pricing
PromptsWritten from your site by Prompt studio; edit or add your own.Trial uses a recommended set you can't customise; on Enterprise you can edit, disable or add prompts.pricing
ContentContent autopilot drafts pages and publishes to WordPress, Webflow, Ghost, Notion, Wix or a webhook after your OK.AI Marketer agents; “Pages” rewrites pages with citation decay and stages them in your CMS, with human approval.home
API and MCPMCP server for Claude or ChatGPT; REST API with workspace keys.API on Enterprise. MCP not mentioned on the pages we checked.pricing
AgenciesA workspace per client and read-only client portals. No white-label.One centralized portal for the brands you work with.agencies
ShoppingNot offered.ChatGPT Shopping on Enterprise.pricing
Profound facts checked on 30 Oct 2026 · pricing, home, agencies
Fair is fair

Where Profound is strong.

More engines

Enterprise covers nine, including Copilot, DeepSeek and Exa Search.

Prompt Volumes

Shows what people ask AI engines, at scale.

Agent Analytics

Measures traffic that comes from AI agents.

Enterprise controls

SSO on Enterprise; RBAC, SCIM and SOC 2 listed on its site.

Why AY Rank

Measure it, then ship the fix.

Four reasons teams pick AY Rank.

ChatGPTGeminiPerplexityClaudeAI OverviewsAI Mode

Six engines on every plan

ChatGPT, Gemini, Perplexity, Claude, AI Overviews and AI Mode, daily.

Northwind vs HubSpot: which CRM fits a 20-person team?Draft · 1,240 words · Example data
Waiting for your OKnorthwind.io/vs/hubspotWordPressWebflowGhost

Approval-first publishing

Drafts go to your CMS only after you approve.

Claude · AY Rank MCP
What should we fix first?tool get_action_planTop fix: publish Northwind vs HubSpot. Example data.

MCP server

Ask your AI visibility data from Claude or ChatGPT.

Free tools to start

Try the basics before you talk to anyone.

Which fits

Pick the tool for your team.

Choose Profound if

  • You need Copilot, DeepSeek or shopping data.
  • You want an enterprise contract with SSO.
  • You want AI-agent traffic analytics in the same tool.

Choose AY Rank if

  • You want published monthly prices from $100.
  • You want all six engines from day one.
  • You want pages written and published after your OK.
Switching

Moving from Profound, step by step.

Most teams are set up in an afternoon. Example data · sample brand.

01

Add your site

Enter your domain. Discovery reads it and suggests rivals.

02

Bring your prompts

Paste the prompts you track today, or let Prompt studio write them.

03

First check runs

Six engines answer every question. Named or not, position, sources.

04

Connect your CMS

WordPress, Webflow, Ghost, Notion, Wix or a webhook.

FAQ

Profound vs AY Rank, answered.

What is a good Profound alternative?

It depends on your needs. AY Rank suits teams that want published prices, six engines on every plan and pages published after approval. Profound suits enterprises that need more engines, shopping data and SSO.

How much does Profound cost?

Profound's pricing page lists a free trial and a custom-priced Enterprise plan, and mentions a self-serve Agency Growth plan, as of 30 Oct 2026. Check their site for current terms.

Which AI engines does AY Rank track?

ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Google AI Mode, daily, on every plan. AY Rank does not track Copilot, DeepSeek or Grok.

Does AY Rank publish content automatically?

Only after your OK. Content autopilot drafts pages and waits for approval before publishing.

Is AY Rank cheaper than Profound?

AY Rank starts at $100 a month (Starter $100 and Agency $500 a month, or 10 months' price for a year). Profound's Enterprise price is custom, so compare quotes directly.

Can I move from Profound to AY Rank?

Yes. Add your domain and rivals, paste the prompts you track, and the first check runs on six engines.

Try it free

See your AI visibility today.

Free first check across 6 AI engines. No card.